Know the best tips, tricks and key industry secrets to name your app |
Posted: April 15, 2020 |
The mobile industry is constantly flourishing and developing. Our dependency on mobile phones and apps is also increasing immensely. In fact, apps have become the go-to source for businesses that are willing to enter the mobile market and expand. If you are also giving it a thought, you are heading in the right direction. You can easily convert your WooCommerce website and store into mobile app with AppMySite and fulfil this aspiration. However, there are a few factors that will influence the success of your app and hence, must be addressed sincerely. One such important element is the name of your app. Read further and find out how you can find the best one. Top app naming practices and strategiesThe name of your app holds a crucial significance from marketing point of view. It not only reflects and depicts the identity of your app but also imparts certain meaning to it. It is certainly more than just being an attribution and influences the app’s success accordingly. It is actually your brain child that will shoulder the reputation of your brand. Therefore, it must be treated with utmost importance. The best strategies that you can consider are as discussed below: KISS and sellFollow this unique but straightforward marketing rule that recommends you to Keep it Simple and Stupid. It means that your app name should be short, concise and easy enough to remember. The best strategy is to go for short and simple words, mostly action invoking verbs. Although, you can go for a short phrase with two words, it is not really viable. There is also no point in making it sound very tweaked or complicated. Most of the popular apps stick to one simple word, pick an acronym or go for a portmanteau (a word created by blending two others). Define your purposeIt is important that you reflect on your app’s features and purposes and also consider the nature and scope of your brand. This will help you in deciding the name for your app. In fact, if you have an established brand name that your customers are fond of, you can keep it as your app name without a second thought. Else, you can choose an identical name that sounds and spells almost like your brand name and use it to add a new dimension to your business. Go for a search-friendly wordAlthough, most businesses reserve this for the slogan or description part, choosing a keyword for your app name is also worth consideration. As most users don’t really search for an app name, but go for keyword searches, it can be a good strategy. However, you must ensure that you are not violating any SEO, ASO or app stores’ guidelines. Else, it can backfire. You can actually infuse a generic word with a search-friendly word and create a new name. This will be both safe and viable. Be original and creativeHaving an app name that sounds like any other app already existing on the stores is not going to help. Invest some time, effort and resources, if required, and carry out proper research before finalizing a name for your app. You can refer your competitors or industry giants for research purposes. However, never ever copy the name of an existing brand. It will not only reduce your credibility but also put your app at the risk of getting rejected by the app stores (Google Play Store or Apple App Store). Do primitive testingJust like you test and retest your products, and even your app, scrutinize your app name too. Share, discuss and invite ideas on the app name in-house, and also from people not directly linked to your brand. The best approach is to jot down few names and test each one of it. See how each name appears on different devices and what effect each has on different people. Proceed to narrow down your choices and then select the perfect one. You can also run a campaign and invite your existing customers to suggest or pick names for you. This will boost engagement and add an emotional and marketable strength to your mission. M-Commerce is all about having the perfect appThis was our detailed tour where we spilled the best secrets, tips and tricks that can help you in choosing your app name. Try it out and propel your journey towards brand recognition, popularity and success. If you need a tool and aid to build your perfect app, go for AppMySite free online maker that can easily convert WooCommerce sites to Android & iOS native apps. You will also find more of such tips, tutorials and articles on the website. Harness them and enrich your efforts to enter the mobile market and steer to success. Get going folks!
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