ROI is basically stand for return on the investment. As a business owner when you spend something on a project, you always have curiosity to know about your total spends and how much profit did you make from it. So, everything that you earn on your investment is called ROI. So, whenever you plan to start a new business or plan to buy a business for sale in Melbourne, you must know about the ROI and how you can calculate it. This video is all about the ROI and the reasons why it is important from every business model. Take a look: https://www.business2sell.com.au/blogs/evaluation/what-is-roi-and-why-it-is-important-to-a-business