The M-Den is a clothing retail store that provides the most exceptional attire of clothing, merchandise and gifts to the University of Michigan area. The M-Den Franchise dates back to 1976 when David Hirth and Doug Horning purchased Stein and Goetz Sporting Goods on Ann Arbor’s South Main Street. Today, The M-den has 2 locations, current retailers of the University of Michigan Athletic Department, and delivers a one of a kind experience to customers in their 16000 square foot store.