Squidoo is a community website platform that allows users to create pages (called lenses) for subjects which interest them, and to use those pages to sell products for profit or charitable donation.
Development on Squidoo started in 2005, launching a beta testing period in October of that year. The launch team consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr. The first version of the website (1.0 version) was developed by Viget Labs. The site came out of beta testing two months later and reached 100,000 lenses within the first six months.
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