Notice that there are two distinct sets of search results:
The “snack pack” results”
The “regular” organic results
I’m sure most of you are familiar with regular ol’ Google search results.
But what the heck are “snack pack” results?
Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry. (Source)
According to one study, 33% of clicks go to the local “snack pack” results, with 40% going to the regular organic results.
Key takeaway: it pays to rank in both, which is where local SEO comes in.
QUICK REMINDER
Don’t forget that local Google searches are performed from many different devices and apps.
Here’s the same “coffee shop near me” search on mobile, in the Google Maps app, and in Google Assistant.
Phone
(801) 927-7910
Address
4761 Kemper Lane, Salt Lake City, Utah, Salt Lake City, Utah 84115