Use preshave products such as soaps, lathers, creams and gels. They lock moisture into the hair, they help keep the hair erect and they reduce friction allowing the blade to glide easily over the skin.
You can automatically keep your advertising up to date by allocating 80 percent of your budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move it to the 80 percent group and start testing something else in the 20 percent category.
