The general way to sell in real estate marketing companies is expressed by a simple four-word phrase in the language of Shakespeare: first come, firts served. That is, the first that arrives is the first one that is served. Apart from admiring the expressive simplicity of English, always fascinating, we will agree that this criterion for the sale of a property does not stop being a simplification, the result of the need to close the deal, collect the fees and move on to something else .
That of putting a price and accepting the first offer that covers it seems logical when it comes to products of high turnover and mass marketing. It is difficult, however, to justify it in a sector where each product is unique and the sale is as elaborate and personal as in second-hand housing, in which the final price is almost always the final result of some type of negotiation.
During the Great Recession that we suffered between the middle of 2007 and 2014, successful Agencies were those that understood that the value attributed by the owners to their homes was pure fantasy, and they learned to handle the situation, and even to take advantage of it. At that time the real estate had to pass to many owners by a real process of mourning: denial (''my neighbor sold his home last year for a much higher price''), rebellion (''there is the door''), depression and , finally, acceptance of the reality of the market, with the consequent adjustment of the price and effective sale.
At that tim