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The Importance Of Marketing | Why Finding Ways To Promote Your Business Is The Number One Skill.
In this video, I share with you what I’ve learned regarding the importance of marketing and why it’s so crucial when looking for ways to promote your business. Often, physiotherapists talk about how it’s all about the clinical outcomes. Well, of course that’s important. It’s also common for people to say that it’s all about the customer experience. Well, shouldn’t that be a given as well? These are skills that everyone needs. But the most important skill is to become a strong marketer so that you can bring in more patients, and thus, help more people while growing your business. The importance of marketing is that it provides you with a way to reach more people. Learning effective ways to promote your business is going to be the number one thing that helps you succeed. If you don’t market effectively, you can't expand. You can’t hire new employees. When that happens, you can’t make financial decisions because you don’t have a consistent flow of patients and a steady income.