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How Pharma Sales Leaders Can Achieve Sales Effectiveness
https://www.storeboard.com/bhupendrachoudhary/videos/how-pharma-sales-leaders-can-achieve-sales-effectiveness/287271
The pharma industry has traditionally leveraged an aggressive marketing approach to market and sell the products it develops. But the resistance to such an approach and change in healthcare corporate structure require pharmaceutical companies to look for new marketing and sales models that align with the new market trends, including limited access to physicians and the rise of e-prescriptions.