Abhay Doshi, VP Product and Marketing, Flytxt talks to PCC Mobile Broadband on how Communication Service Providers are able to leverage their repositories of Big Data to create value for their businesses and subscribers. According to Abhay, CSPs are able to derive at least 10% value from their big data, and this value is directly proportional to the quality and depth of analytics that is performed. He emphasized that it is important for CSPs to have a single multi-dimensional integrated analytics framework that is able to run all form of analytics on all type of data.