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Software As A Brand - an Event Featuring Independent Research Firm Analyst John McCarthy
https://www.storeboard.com/kumarbm/videos/software-as-a-brand-an-event-featuring-independent-research-firm-analyst-john-mccarthy-/65461
John McCarthy, a VP & Principal Analyst from Forrester Research, Inc., will provide major insights on how the software assets of a company represent a key part of the brand experience and the firm's differentiation. Sponsored by ObjectFrontier Inc. (OFS) for the New Jersey Technology Council (NJTC)
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