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How M. Gemi Is Using Data to Sell Luxury Shoes
https://www.storeboard.com/storeboardcom/videos/how-m-gemi-is-using-data-to-sell-luxury-shoes/238656
Online luxury shoe startup M. Gemi is further expanding its brick-and-mortar reach in time for the holiday shopping season. The direct-to-consumer retailer of traditionally crafted Italian shoes recently opened its third store in New York City. Founder and CEO Ben Fischman sat down with Bloomberg's Anne Mostue at the company's headquarters in Boston to discuss M. Gemi's strategy.