What is visual identity and why it is important? Visual identity is an incredibly important part of branding. It focuses on the visual side of it, which includes several different elements. These elements can be graphics, which include designed or drawn picture assets. Graphics are specific shapes that are meant to represent a brand visually. Color palette is also a really important element of visual design. Color palette can help your brand stand out through different hues or shades. Then, imagery focuses on photos or videos that are meant to share information visually.
