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Why Should Amazon Sellers Use a Brand Analytics Tool?
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Amazon sellers need to develop a 360° view of their brand sales, performance, and profits. Using an Amazon in-depth brand analytics tool, they can get access to necessary insights and make informed, strategic decisions about their product portfolio. From sales and marketing to inventory management, the brand analytics tool can empower sellers to aggregate and track important data related to their brand. Thus, they can better align themselves to the market and customer trends and stay ahead of the competition. Here are a few reasons why you should use a brand analytics tool for your Amazon selling business. Identify your fastest-growing product to optimize your product portfolio. Perform competition analysis. Identify the critical keywords that potential Amazon customers search for. Analyze the user’s online shopping behavior and purchasing pattern. Locate the customers in the sales funnel. Estimate total clicks and conversions for every keyword.