One of the main advantages of social media in marketing is that it makes the companies easy to get to for those prospective customers who are interested in a product making it visible to a wider range of viewers. Social media channels naturally create a buzz, learn from and target customers making it the only form of marketing that can instigate a curiosity in the minds of consumers at each and every stage of the consumer decision.
The supreme benefit is that it correlates itself with the google search where out of a count of 10, 7 or more are social media dependent which means that if any product or brand is comparatively less or non-active on social media, they apparently tend to show up less on Google searches..https://www.existus.com/social-media-marketing.html