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Why Small Businesses Need To Track Web Conversions
https://www.storeboard.com/lightupthedark2/images/why-small-businesses-need-to-track-web-conversions/308439  
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Read this quote and tell me you’re not shocked to hear it’s almost 100 years old - “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” That was John Wanmaker. He died in 1922. As a Kansas City web design agency, this is especially important to address.