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HOW TO LEVERAGE HUBSPOT FOR ACCOUNT-BASED MARKETING
https://www.storeboard.com/blogs/marketing/how-to-leverage-hubspot-for-account-based-marketing/5511944
Account-based marketing, or ABM, has become the dominant strategy for customer marketing, retention, and expansion for B2B marketers. The 2020 State of ABM Report shows 94.2% of respondents have an active ABM program (up from 77% in 2019), with mature ABM programs now accounting for 79% of all sales opportunities (vs. inbound/outbound, etc.).
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