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Cheyney Group Marketing: Hyperkin ‘SMART BOY' Joke Actually a Market Test : https://www.storeboard.com/blogs/marketing/cheyney-group-marketing-hyperkin-‘smart-boy’-joke-actually-a-market-test/410743
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Cheyney Group Marketing: Hyperkin ‘SMART BOY' Joke Actually a Market Test
https://www.storeboard.com/blogs/marketing/cheyney-group-marketing-hyperkin-‘smart-boy’-joke-actually-a-market-test/410743
What everyone thought was just another April Fool's prank turned out to be a clever market testing strategy.
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