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First-Party Data: A Gaming App's Way To Go Beyond Behavioral Targeting : https://www.storeboard.com/blogs/marketing/first-party-data-a-gaming-apps-way-to-go-beyond-behavioral-targeting/2623789
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First-Party Data: A Gaming App's Way To Go Beyond Behavioral Targeting
https://www.storeboard.com/blogs/marketing/first-party-data-a-gaming-apps-way-to-go-beyond-behavioral-targeting/2623789
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Behavioral targeting relies on the top-level data, and miss out on the intent of the user. Learn how to use first-party data to gain higher retention.
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