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Influencing Brand Experience Through Call Intelligence
https://www.storeboard.com/blogs/miscellaneous/influencing-brand-experience-through-call-intelligence/864456  
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Call intelligence is the most important tool to build personalization & loyalty. It tracks the journey of the caller from the time he/she has made the first online click to make a call. To know more on how to control the brand experience through call intelligence, read the attached article.