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The Beginner's Guide to Opt-In Email Lists Marketing | Amerilist
https://www.storeboard.com/blogs/business/the-beginners-guide-to-opt-in-email-lists-marketing--amerilist/5540880  
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Opt-in is an individual's authorization to receive communications by email from a particular company. In other words, he assured you that all of your efforts are directed toward the people who are genuinely interested in listening to you.