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| Law Firm SEO Series: What Do People Want to See on Your Law Firm's Website? |
| https://www.storeboard.com/lawfirmmarketinmarketin/videos/law-firm-seo-series-what-do-people-want-to-see-on-your-law-firms-website/260788 Copy |
| https://www.youtube.com/watch?v=Wu06XsI0UCc
When developing a new site, Custom Legal Marketing often hires a focus group to interact with the website prototype. We recruit participants that have hired a lawyer in whichever area of practice relates to the project at hand.
Over the years, we've received a lot of feedback from our participants.
You need to give your visitors a reason to call. How many years experience do you have? What's your success rate? Do you offer a free consultation? Do you schedule appointments on weekends?
When asked to score the importance of client reviews on a website, our focus group participants typically rate it 4 out of 5. Keep in mind, people are still going to check out third party sources like Yelp, Google, and Facebook but you should still have positive reviews directly on your site.
Spend some time talking about yourself. Brag a little about your accomplishments, community involvement, and certifications. But don't just keep it profe |
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