Copy and Co SEO Copywriter Icon
1334 Days Ago
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Seo Copywriting How to perform SEO Copywriting? Seo Copywriting - The art of writing content for Google and for people. One of the most sought-after copywriting techniques on the net - The ART of SEO copywriting. It is called an art because you need to write for search engine like Google so that they will love your content and give you high rankings but also write in a way that will appeal to the general internet user. Generally speaking you first have to write copy that easy to understand and easy to read, second you need to solve a problem and thirdly after everything has been done you need to optimise the content for the search engines. Search Engines like Google determines the relevance of a specific page by visiting the page and then analysing the page for keywords or keyword phrases. It does this by looking at the Meta information (Title tags and Meta description), the heading tags (H1 - H5 Tags) and the content itself on the webpage.
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Cape Town, Western Cape South Africa
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seo copywriter, seo copywriting, seo copywriting services, seo content, seo rankings, writing for Search engines, copywriting services, optimising content, keyword density, Cape town seo copywriter
How We Got Started
Keyword density for a specific keyword or keyword phrase would indicate that this is an important phrase on this page. A copywriter that does SEO Copywriting would make sure that the most important keywords appears in both the Meta Title and Meta description, H1 tags and in the content itself. We at Copy & Co suggest a 2% - 2.5% keyword density. So, in layman terms you want to make sure that the main keyword comes up at least twice every 100 words. You need to avoid going higher than 2.5% as this may trigger a Google penalty for over optimising. Seo Copywriters also uses various other search Engines optimization techniques including using semantic keyword phrases in the copy. Semantic has become rather important in the last couple of years after the Google Hummingbird update. A copywriter can be described as a skilled writing professional that writes unique content for promotions, services pages, blogs, advertisements and most importantly - customer engagement. At the end of the day - you can write the most amazing SEO content but if the content does not appeal to the reader you will never make any sales. The SEO writer needs to find that fine line between writing for Google and writing for the customer.