At the time, Love's operated more than 430 stores. The Mini Stop was successful and the company quickly opened more stores in western Oklahoma. The travel stop opened a new target audience to Love's business; the addition of self-serve diesel fuel brought professional drivers to Love's. The Travel Stop was unique in that it served both the professional driver and the motoring public, resulting in more growth for Love's. He launched a new concept in Watonga: the ''Mini Stop Country Store''. It is especially powerful when you can tell a personal story related to a concept being taught. Romance scammers are smooth operators and can take their time to set their trap. In 1972, Musket set out to convert all of its locations from gas stations to convenience stores with self-serve gasoline. In 2000, Sales & Marketing Executives International awarded Love's the 2000 Outlook Award, for innovation and outstanding contribution to the future of the convenience store industry. Day, Holliday T. (2000). Crossroads of American Sculpture.