How to increase the credibility of your business online
Offsite SEO is about authority but especially about credibility.
Although the 2 words are very similar to each other, there is little difference when it comes to SEO.
You can get authority by getting links with good link strength. But good link strength is not enough, your site must also have credibility.
Credibility, in SEO regard, must come from 2 different things.
Is your business verified by Google?
Does your business exist on social media?
The best way to tell Google that you have a serious business is first of all, let Google know that your business exists. When you sign up for Google My Business, you must verify your business. This is because Google sends a postcard to your business address, and the postcard contains a PIN that you must enter in Google My Business. So by Google, the registered business is actually yours and verified by the correct owner.