Once you have identified the review sites that are important for your business, create an account on these sites and complete your business profile.
Make it as easy as possible for your satisfied customers to post to these sites. For example, provide customers with links and step-by-step instructions on how to post reviews. Send review requests on a regular basis and incorporate it into your company’s procedures and methodology.
Building up your online reputation and generating positive reviews on a consistent basis can have an explosive impact on the success of your marketing strategy and bottom line.