In today's competitive digital economy, businesses must develop ways to keep potential and existing customers engaged. Email marketing is a great way to accomplish customer engagement and lead generation. The issue is that many businesses either do not use email or do not use it effectively. You can't influence customers if your message doesn't reach them, and even if it does, how effective are you at influencing their behavior? Make sure your email marketing methods are up to date to get the most out of your campaign.
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