After 2008's financial crisis, we saw the substantial increase in gold prices. As a result, a lot of gold buying stores opened, they are everywhere. Some of these companies pay out as little as 20% of the value for selling gold, especially the really big firms that advertise everywhere you look. So we decided to start a company that offers the consumer what they have every right to expect, a top payout that ranks among the highest you will find anywhere, along with fast and reliable service.