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Posted: May 2, 2018 |
You can target a local audience, but also an international one. Further, you can custom a campaign to certain audience age, such as gender, place, age, and interests. This means your strategy will be more efficient.
Your viewers can select how they want to get your content. While one person likes to read a blog post, one more individual likes to watch a YouTube video. Classic marketing doesn't give the viewers a choice. Most persons hate getting sales flyers in their mailbox or phone calls at inconvenient times on things that they have little interest in. An online person gets the choice to opt in or out of devices and often it is relevant since they were the ones searching for it in the first place. Don’t undervalue the power of market segmentation and tailored marketing.
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