DataClover is a data and marketing firm focused on dealership service centers. In today's service repair market, dealers hold a mere 13 percent share of the $223 billion car repair service market in the United States. Incorporating unique vehicle and customer information into a proprietary data-blending algorithm, DataClover creates highly targeted marketing and analytics strategies to retain existing customers and access new customers.
With DataClover, dealers improve their ability to attract and retain customers, ultimately establishing themselves as service-repair leaders in their local markets. To prevent service customers from leaving dealerships, DataClover utilizes strategies such as service loyalty customer survey systems and smart coupon defection marketing.
Because only 23 percent of customers still service at the dealership three years after vehicle purchase, DataClover offers customized cadences to engage customers and keep them coming back to the dealership for repairs. In terms of finding new customers, DataClover maximizes return on marketing investment via digital text message capture and synchronized direct mail/email service. Clients may also see all units in operation within their local markets, providing valuable insight on which customer segments to target.