Over the last decade, digital marketing for Ecommerce has evolved from a simple, single-celled organism to a beautiful, thriving, intelligent being. Once upon a time, you could choose a basic keyword like “sneakers,” add it to the right places on your website, then effortlessly appear in Google’s top results. Online sales generation was basic. Now, brands need a creative edge to stay ahead of their competition and make their Ecommerce digital marketing campaigns stand out.