Why We Must be Careful about Web Design Trends |
Posted: July 25, 2016 |
Just likes the trends in fashion, website design trends keeps on changing. On one hand, some trends like responsive design are driven by necessity. On the other hand, some trends are just result of the shifts in the industry. For example, some websites are designed following skeuomorphism but changed later to flat design due to industry shifts. However, what matters most is that you must follow a trend according to your business and users’ needs. You should never change your website design just to follow what other successful sites are doing. Just building a site on trends will fade out quickly. Let’s learn about a few web design trends that you might want to think before using. Parallax Parallax scrolling is commonly used in many sites these days. It creates an illusion with the content in the background and foreground scrolling at varied speeds. A good designer can use parallax scrolling to a fantastic effect that makes the site looks very appealing, but it is debatable if it works equally well in terms of user experience. There are several other issues associated with parallax as well. The page can take too long to load due to heavy use of JavaScript and graphics. This is definitely not suitable for the users, especially the mobile users. Moreover, the texts are embedded in graphics, which makes the search engines crawl for very little contents. Thus, parallax is also not good for SEO. Carousels You will find carousels in almost every web design these days. They definitely reduce clutter and adds interest among the users. However, there should be a certain limit of using them. If you use them overwhelmingly, your website may just turn into a cookie cutter. Technically, carousels mean less content. Therefore, generating Meta information into a page is difficult, particularly when Google has stopped crawling the Meta keywords and takes the information of keywords from the page itself. Most of the sliders include H1 headers, but it changes when the sliding takes place, which reduces the value of keywords within them. Thus, excessive carousel usage may not be very friendly in terms of SEO. Using Hamburger Button Have you recently seen a symbol including three horizontal parallel lines on many websites? This is called the hamburger menu that is mostly used in the top right or top left of a user interface. Many designers are aiming to simplify navigation and thus hiding the menu under hamburger icon. This is more commonly used to suit the interface of the mobile devices. This definitely makes the site look clean and sleek, but it does not suit every website. There is a certain charm of discoverability, which is certainly reduced by using the hamburger menu. Some users may not prefer the idea of forcing them to open the navigation. However, it cannot be denied that using these design trends suitably considering the UI and UX can prove to be useful for your website. Contact an experienced website design company in Perth to guide you with the suitable web design trends that will give your site an edge.
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