VR, AR And The Arts |
Posted: March 4, 2017 |
App development companies do more than make calendar apps for your mobile. They can also create and help develop some more forward looking means of doing business. With the new trend in Virtual and Augmented reality stepping up to the plate, app developers are also producing apps that use visuals in extraordinary ways in the arts.
Virtual and augmented reality are sometimes confused. They are similar in concept, aiming to bring a more immersive and real-feel experience to viewers. In Augmented reality, it's easy to distinguish the real and virtual components that make up your view. In Virtual Reality, at least in theory, you should feel completely immersed.
The object of VR is to persuade your brain that you are actually in the environment that you see. It does this with use of cues that our brains use to determine our surroundings. This is normally thought to include the five senses but there are many other detailed ways that your brain-body connection identifies reality from non reality, including balance or visceral wind or vibration on the skin from motion, for example.
How can an app bring on an experience that feels like total immersion? Technology is fast accelerating to the point that even inexpensive apps like Google Cardboard can create sensory experiences that are intense enough to fool your brain into thinking it's elsewhere. At least, until your boss calls you to a meeting or mom calls dinner. Oculus is another consumer favorite, on the higher price scale to the Google headset.
Google has created Google Arts & Culture which allows viewers to visit museums and view historical art as if they were walking in a gallery. They offer cultural tours as well including a visit to the Blues House in old Hong Kong and The Peacock Room by American artist James McNeil Whistler. Both bring the viewer into close up views of wall panels and rooms alongside historical information.
The Oculus Rift with its higher end capabilities, offers a few apps that allow the user to create the art, not just view it. App developers have created an app for artistic creation called Medium, where users create with 3D modeling, painting and sculpture using VR technology.
Both VR headsets use sensors and a gyroscope so that the view will move with head turns so it's best to use them in a room you can move around in. An office swivel chair is the perfect spot. With the stunning visuals and range of head movement in images that add up to 360 degrees, app developers are able to fool the senses into believing you are in a museum.
With a reliance on self expression, artists tend to have a little bit of difficulty with business expression and there are creative ways to develop your own app to sell your brand. Looking to pitch a script? Talk to an app development company to see if they can provide a mini ad for the new VR viewers and pitch your movie with its own marketing. Looking to sell art beyond a typical Pinterest or Etsy gallery? Consider an inexpensive augmented reality app to host on your web or sale site.
The creative and business applications of VR and AR in the arts is limitless. Both venues depend heavily on visual experience and a melding of the two has already begun. Technology will likely strengthen the relationship as VR and AR continue to move mainstream.
This Post by Melissa Crooks, Content Writer at Hyperlink Infosystem - with the best team of Indian app developers.
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