Top 5 Title Writing Strategies to Follow in 2016 |
Posted: February 15, 2016 |
If you’re the one having loads of information on the topic, yet your blog’s not getting the reputation it deserves, there must have been something wrong with the title. And that’s quite obvious. With thousands of research on this particular aspect, titles take a lot much time than we think and those who consider it as the part of the text, they may be making a big mistake.
Why Title is So Important
Title has different meanings for different people. An email marketer may give title less value than a blogger. Anyhow, titles are directly related to the subject matter and the value of the information shares. Some common benefits include:
These are just few of hundreds of reasons why title of the content needs attention and creativity. So, you can read these tips and make your titles more appealing and worth sharing.
5 Tips to Create Compelling Titles
So, how can you develop killer headlines that enhance SEO, increase clicks, and drive shares across social platforms? Looking for extra help? Consult Webryze if you need the best search engine marketing specialist Canada.
1. Begin with the Basics
Don’t think killer title comes out of your mind just like that. It’s there, but it’s hidden behind many others and needs clearance. Until you right something down for a few minutes, and tweak the things, the best wouldn’t be achieved. Be prepared for multiple drafts, tweaks and editing.
And when you see the final version of it, the published title will not be too different from the one you started off, its polished and well defined.
2. DO the Research
“Keyword” is the basic element of the title so spend time in research. Don’t hesitate to search for niche-related keywords. Use online tools. Google Keyword Planner has been the best in the business these days. Start with the keywords you included in your article and look for alternatives that will pop up. You may get some really interesting alternatives you wouldn’t know existed in your niche. They’ll help you tweak your title and make it more relevant.
3. Use Strong Words
Most businesses don’t get organic traffic, they get it from social media and email marketing. So, other than keywords, you also have to make sure that the title gets engagement, because ranking ultimately depends upon how many people read your post. So, think about polarizing alternatives to the keywords you researched. Keyword research has shown you about the interests of the people and latest trends related to your niche. All you need is use those alternatives strategically. It’s always a good idea to be more aggressive (if you have the command in your niche), and use strong words instead of safe buzzwords. Here are few words in your title, such as:
Also pay attention to the grammatical structure – the pronouns, the preposition, the articles etc.
4. Make Bold Claims
With internet users becoming more knowledgeable, they tend to go after commanding articles rather than “safe” ones. You wouldn’t click on the article saying, “Noodle Soup Recipe” because there’s nothing interesting about it. But you’d fall for the title saying “5 Great Things You Didn’t Know About Chicken Noodle Soup Recipes” or something like that. The latter is a claim and it pays off most of the time. But make sure that the article justifies that claim.
5. Make it Concise
While writing a title, keep in mind that it’s just a title and it should be short. You’re not creating a thesis title, so don’t go deep into the technical aspects discussed in the post. The thumb rule is, keep your title within 50 to 70 character range. This will make your title meet all social media standards, which also means that you have better chances of getting shares. It should give them the real insight of the article, in just 3 seconds, not more.
Conclusion
Title are like anchors of the ship, they grab your readers. So make them interesting by considering all the above mentioned aspects.
Try a few and let us know how good you have become.
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