Smart Distribution - A Smart Way for Independent Hotels to Manage Distribution |
Posted: April 7, 2020 |
Smart Distribution provides hoteliers with the freedom to adopt a proactive operational approach rather than being reactive and following the “test and see” model. Below are some of the features that come along with the adoption of smart distribution - 1. Channel Discovery: You will get to uncover new demand and source markets, also flawlessly get connected to new channels in order to unlock new revenue completely based on true market intelligence. Make sure to benchmark your KPIs such as ADR, Room lights, LOS from the transient business. Don’t forget to compare yourself to all the other similar anonymized hotels and your performance based on aggregated data. 2. Auto-Mapping: Smart Distribution will make your job a lot easier by mapping room and rate combination for your hotel with mapping recommender and reduce time to market to fractions of the current time and effort. 3. Content Distribution: With the help of smart distribution, your content will reach new heights. The content is curated, keeping different hotels in mind around the globe, so that all the travel-selling partners are able to access complete and easy-to-interpret descriptions that help them generate more bookings across all the online channels. In a nutshell, smart distribution is an AI/ML-based distribution solution that addresses the most pressing challenges faced during the process of third-party distribution by making hotel distribution virtually frictionless. One of the companies that have successfully mastered this is RateGain. A leader in the hospitality and travel technology solutions, RateGain, has changed the game for the industry by revolutionizing the hotel distribution system by providing hoteliers with the ability to easily discover and receive recommendation on any new demand opportunities, auto contract with new channels, construct new content and then automatically map product on various new channels. It aims to help solve all the major problems faced by the hotel and travel industry by leveraging next-gen technology.
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