Seven Stages to Create an Explainer Video |
Posted: February 9, 2022 |
Attracting target leads, engaging, and finally converting them to customers requires businesses to put in strategic efforts. The inclusion of explainer videos in your digital marketing efforts can help you attract the attention of your ideal audience to pull them into the sales funnel. Explainer videos are short, compelling videos that help you engage the top-of-the-funnel audience. A good explainer video captures the essence of your brand in a short duration. These videos capture the customer's pain points, present your brand as the ideal solution, and include appropriate call-to-action (CTAs) to achieve conversions. The explainer videos are generally placed on a landing page, your website’s home page, among other prominent locations to help you highlight your products and services. The ideal length of these videos for maximum engagement varies between 30 seconds to two minutes. Hence, these are short, straightforward, to-the-point videos that help stakeholders collect high-qualified leads and convert them into loyal customers. It thus enables them to generate a higher return on investment on their digital marketing efforts. If you want to create explainer videos, you need to plan them out strategically. The workflow consists of the following stages. Project Research Collecting essential data points marks the beginning of any project. When creating an explainer video, the preparation stage entails researching your ideal customers to understand their demographics, age, preferences, requirements, pain points, among other things. This stage helps you gather necessary information and state your ideas in a creative brief. It enables you to define what kind of video you want to create and define its purpose. Creative Script Writing The script builds the foundation for your explainer video. Explainer videos are concise and short. You have limited time at your disposal. Hence, your script must enable you to convey the message with maximum clarity without any hint of ambiguity. The content must be straightforward, easy to grasp, and relevant. Storyboarding Storyboarding provides a graphic representation of your video to ensure that the visuals and story are aligned and fit correctly. It lets you eliminate redundancy and errors to ensure that the video will not require revisions after production. Voice-over After the script is approved, you need to add an appropriate voice-over. The voice-over must have the right tone, pitch, and delivery, that fits your brand and style. Sound-effects The addition of the right background sound effects will help to accentuate the voice-over and visuals. The present-day viewers are highly sensitive to musical cues. Thus, sound effects are necessary elements in your explainer video to leverage texture and aural interest. Video Production Once all of the above elements are finalized, you can proceed to the video production stage. It allows you to assemble all the elements to enable your video to go live. If you are confident about the various inputs, the video production process smoothly. Delivery, Publishing, and Marketing After final approval, your video is ready to reach out to the target audience through digital channels. You can add transcripts to your video to optimize its ranking on search engines for SEO benefits. Deploy valuable metrics to monitor the audience engagement capabilities of your explainer video. To Conclude: The article gives you a quick yet insightful overview of the explainer video production process. A high-quality explainer video will help you boost your marketing efforts to improve brand visibility and leverage productivity.
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