Navigating the Labyrinth of Online Events |
Posted: May 13, 2020 |
The COVID-19 pandemic has fundamentally changed how businesses go about conducting activities. Event organizers have found themself pivoting towards online events. Nervousness seeps in, with the anxiety to get them right, to choose the best event app, to manage end-to-end activities, and little details that really make an event pop. Regardless of your objectives, shifting from in-person events to virtual is quite the learning curve. Let’s say you’re the owner of a yoga studio and in the time of in-person meetups, your venue was bustling with happy customers, it necessarily doesn’t translate to a great turnout for your virtual events. Fret not, as we have come up with an exhaustive checklist on how to go about conducting your very first virtual event. Underline The Experience What kind of experience are you trying to present? Here are 6 considerations you need to go through. Subject Matter- What is it you’re offering. Think about how you can make changes to the subject matter catering to the current scenario. For example, acrobatic stunts will have to be replaced by bedroom activities. Best Presenters- In a physical space, the more the number of presenters the more lively the conversation becomes. However, on a virtual event where there is more hands-on experience, one speaker will do just fine. If there are more than one presenters, you need to make sure that they’re comfortable camera people. Script: Audience Interaction: Throughout the event, you wanna involve the audience get their opinions, share live polls, and give room for insightful Q+As. A co-host who distributes resources as you go on will ease the load. Timing: If you’re aiming for a really global presence it is critical that you take into consideration the time zones of people tuning in from different time zones across the world. Choosing a time that ideally works for a vast range of people is very critical. The environment: The right space, lighting and surroundings are so pivotal how well the event goes. A room with natural light and a blank, uncluttered wall is often ideal. Choosing The Right Tech Everything hinges on how reliable your tech is because ultimately all your plans will go waste if your tech messes up at the most critical points in your event. Plenty of streaming and hosting services online can help you accomplish your task with fair adequacy. However, whatever you end up choosing nothing will compare to a free event registration app. Many of these apps will also help you sponsor the events and monetize them. Test your Tech Choosing the right tech isn’t enough. Stress testing your tech right before the event is pivotal and it could end up being very bad indeed for the firm’s reputation if the platform falters under a little bit of stress. It’s the equivalent of the ‘naked in the class moment’ Try running a practice recording session and find out points of criticism in your performance. Promotion Plan Tactical marketing is pivotal for any event whether being conducted online or being held offline. You need a killer hook to your event because at the end you as an event manager know what sells towards getting valuable attendees who provide value not only to each other but also to the event organizer as a whole. It is pivotal to get your online game spot on others your event might just get lost in a sea of events, webinars and online classes. Follow Up Once you’ve conducted a killer event, don’t just leave it at that. Post-event follow-ups, resources, and recall are important in order to maintain your presence not just in the devices of the attendees but also in their minds. Newsletters, Guides, shedding more light on your business and even personal life to share with attendees and sharing business and life struggles to present a great opportunity to network and forge really meaningful connections. Still not comfortable? It would be very surprising if you were. This will take time. As we said, there is a huge learning curve. However, as they the only way to learn is to learn by doing. You miss 100% of the shots you don’t take. Need we stress this more? We hope not.
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