Magento Multi Language Website The Best Way to Target Global Audience |
Posted: August 29, 2016 |
Nowadays, Multilingual ecommerce websites have become a backbone of most businesses targeting different countries or locales. But, it's not easy to come up with a successful multilingual e-store. You need to consider several things while coming with a multi-language website. Language is one the most important factors that affect buying decision of the customers. When you localize, you develop a website that in terms of theme, design, and functionality adapted to the needs of consumers from particular cultures and countries. So, it must be more than just translating the website interface into different languages. Translating the website might be enough when you are targeting online users from a certain cultural field but still it is advisable to localize the messages to assure that you are in line with the local law and consumers. Though, localization demands advanced Magento development work in order to come with the amazing site which is more country-specific. Before you dive into Magento localization, let’s talk about some statistics that can justify the efforts for your website localization. All the below-mentioned statistics are taken from different surveys done by the digital marketing experts:
Language and Currency Adding translation to the website is the first and foremost requirement you need in order to localize your website. Magento's multi-store functionality enables users to run multiple stores with one installation. Moreover, it is easy to translate each store into its own language. You can also hire a professional translator who understands your field and can translate the content. Country-specific regulatory requirements Apart from language, your website must be following all the targeted country rules. Since every country has its different set of "dos" and "don’ts", you really need to be informed about. For instance, if you are targeting Germany, you should follow AGB (Allgemeine Geschaftsbedingungen). Besides, if you sell within EU zone, you need to follow the cookie law and get approval from users to store or retrieve any data on a computer, smartphone, tablet, and other mobile devices. Being a business owner, you must know the local law in order to avoid any kinds of troubles in future. It is also crucial to research the languages you are going to add to your website as it may critically impact the layout of the site. Optimizing your Magento store across different languages won’t be a difficult task. But it can be quite expensive and time-consuming, so it is crucial to create a proper localization strategy before developing a site. Author bio: Ankur Purohit is an enthusiastic writer and Magneto developer. He is working with Baymediasoft- a leading Magneto Ecommerce development company. He loves sharing information regarding Magento development and Custom WordPress development.
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