Increase Online Customer Reviews to Improve your SEO |
Posted: July 19, 2016 |
Everyone looks for the best options on the internet if they are looking for local restaurants, a doctor, dentist, schools, mechanic and what not. According to BrightLocal’s 2014 Local Consumer Review Survey, 90% of consumers consult online, and 72% of them believed that positive reviews make them trust a business more than anything else. With the digital marketing increasing exponentially, even the search engines consider customer reviews as a powerful signal to give good rankings for your business web page for local search results. Even the Search Ranking Report by Moz suggests that it contributes to 10% of the overall ranking factors. So, it is important to increase reviews of your online customers and improve your SEO and the below-mentioned tips will definitely help you:- 1. Collect more Asking reviews from your customers is very important and it can be done through emails, phone calls, websites or even the traditional postcard approach. Information publishers, retailers and service providers should encourage their readers, clients, and customers to give genuine feedback as it is going to help attract more customers and improve your services. 2. Tested Process If your customers are happy and satisfied with y our services but unable to give their positive feedback, then it is simply a waste to you. Many customers will just avoid it and your business loses to make new customers. They might experience friction while going through the process like the form being non-responsive on the mobile device, forgetting the login credentials, bulky forms, etc. It is better to test the process before the customers face any kind of hassles. 3. Verified buyers To add more credibility, it is advised to add verified user badges to your old and existing customers as they can be trusted and add authenticity to your work. Other fellow customers can feel motivated and confident if they see that the other person has had a good experience. 4. Make it profitable for customers By adding points for every review that the customer gives, you can encourage your customers as they will also see some profit from that. It is a good idea to incentivize your customers and increase their engagement. Customers should be allowed to track their points and use them in future deals. 5. Contact some agency It is important to check your existing initiatives and look for more ways to improve them. By opting for companies like PowerReviews, who can recommend to your customers to send post-purchase reviews and ensure that the best practices are followed. 6. Keeping the directory updated Companies should ensure that the basic information like name, address and phone number are updated on the directories like Google My Business, Yelp, yp.com, Manta, etc. as the comments left on the third-party sites have more impact on rankings. If a customer finds the basic information wrong in the directory, then you loose the trust there itself. Yext and ReachLocal are useful services to manage directories and check for errors. 7. Moderate, Aid and Thoughtfully Respond No one wants to see foul language being used on a site and to prevent that it should be moderated through anti-fraud technology and human brains. Negative reviews can be at times be useful to other customers and it is best to respond in a thoughtful manner. Also if you want your customers to give positive feedback and use superlative words for description, then it is best to use descriptive words in your content only as it will aid your customers in picking up the keywords and use them. So, do not ignore the reviews coming on your site and make sure you do your best to increase them and gain great rankings for your site. Author Bio: Mark Steve is a professional and expert content writer. He writes professional blogs and a variety of quality articles. If you are looking for Washington DC based digital marketing Company, your search ends here. Get custom, eCommerce, dynamic, responsive web designing, seo consultant services USA and many more at Janbask Digital Design
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