So you just completed your mobile app development project? Congratulations! It's not easy to successfully launch such a project. Your mobile app developers India were able to work with you in making your app idea a reality. Your niche seems untapped, you publish your app, and you quickly head to Facebook to share your app link. In your head, you feel accomplished, and all is well with the world. Two days later you manage to have 20 downloads, and all the confidence fades off leaving you frustrated. Something must be wrong.
The next thing your mobile app developers do I suggest that you promote the app. So, you start spamming everyone from Facebook to Twitter, all the way to WhatsApp. After spamming so many people for a month, you manage to get 600 downloads, and that's it. Now, you're sure that you're certainly doing something wrong. You ask yourself how you can make your mobile app go viral.
How to Make your Application go Viral?
1. Make a Video
It is imperative that you make a high-quality video for your mobile app. An amateur should not do this. Hire the services of professional video producer to create a video for your mobile app. Some professionals specialize in editing mobile application. It should be in the local language of your target audience. You can decide to translate into several languages. This will improve your download rate.
2. Great Translated Descriptions
Your mobile app should have a long, accurate description that will put it on top of the market. A good description helps you rank higher and helps your clients know what to expect from your app. Localize your app description in the common languages, use relevant keywords, and declare required permissions.
3. CPI Burst Campaigns
Your app traffic from searches on app stores will make your app number 50 on the list if you're lucky. Usually, app development companies work hard to make their apps reach the highest possible spot on the list. One of the effective ways to do this is to utilize cost-per-install campaigns via different advertisers. All you will have to do is pay a specified amount for each installation through an ad. The logic behind the CPI is that the number of downloads will bring your app on the top 50 list. Don't worry about getting returns at this point. Just invest in these ads. You will notice a long-lasting effect of your investment eventually, and you'll make money back.
The best time to employ this method is when your app analytics is already recording an impressive wave of downloads. Adding that to a well-thought cost-per-download campaign will make your app number one in your niche.
4. Limited Discounts
This is another way to make you app go viral. All you have to do is offer your mobile application for free or half its worth for some time. Add that to the cost per campaign strategy, and you will see your downloads increase. Everything is also better when you already have some active users in place. The effect will blow your mind. You can also use apps that help promote your app during the discount. These apps are similar to daily deal sites. A good example of such an app is AppGratis.
Making your app go viral after you complete your mobile app development project is not going to be easy, but it's not impossible. Combining all the above methods with traditional marketing techniques will give you the results you need.
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