How to increase traffic and engagement through mobile-friendly content? |
Posted: April 9, 2016 |
The mobile internet usage is very much on the rise for the past one year. Some of the latest reports suggest the total number of mobile users to have already exceeded the desktop users. This shows the need for a mobile-friendly content for which the website and its content has to be optimized as a whole, without which you will not be making the most of the traffic towards your website. It could also prevent you from getting more traffic towards your website if it’s not mobile-friendly. The importance of mobile-friendly content is set to grow in the coming days as Google has made it clear that they want to serve mobile users with mobile-friendly content. The impact of mobile-friendly content is sure to be above your expectations as it will help you get significant SEO traffic in the long run and also you will see a tremendous improvement in the conversion rates too. The term mobile-friendly means that the content will be displayed well not just in desktop computers but also on mobile devices of any screen sizes. This helps website visitors to read the text easily and similarly the navigation as well as clicking of links can be performed easily by a website visitor. You could either make use of mobile-friendly test tool from Google or can prefer to use websites like mobile phone emulator that helps you to identify how your website would be displayed in different phones. Now let’s take a look on some of the ways in which you could increase the traffic and engagement through mobile-friendly content. Width Each of the HTML elements has some or other kind of width assigned to them. You can check it by right clicking any element within a web page and then selecting the option denoted as ‘Inspect Element’. A panel would be then displayed. If you click on an element within the left window of the panel, the corresponding CSS values would be displayed in the right window. The width value is usually displayed in the form of percentage or pixels. It is desirable to change the percentage instead of width as the element would be displayed as per the percentage being selected corresponding to the width of the screen. But when the pixel values are changed, the width does not vary with the changes happening in the screen size. It is always desirable to avoid bigger widths compared to the screen size as it demand users to scroll horizontally which could be a pain for the users on mobile devices. Making use of media queries for transforming the website in to responsive Media queries could be considered as the real key in using responsive design. But for those who are already having a responsive website, there is no need to worry unless and until they go ahead with creating their own custom pages. If you have ever wondered how some pages not only resize when the screen size of the device changes but also reshape, then it is because of media queries. In media queries, the ‘min-width’ and ‘max-width’ is the most important. Thus by setting a max-width as you desire, almost every CSS code within the media query is said to be applied. This is because the codes within the media query would be given more priority over the rest of the codes corresponding to the specified elements. Whenever you come across certain areas in your web pages that are not easy to read in smaller devices, you could create a media query and do the needful to make it mobile-friendly by either converting the content elements to smaller or larger. Furthermore multiple media queries could be applied to a page by simply specifying the maximum as well as minimum width, at the same time ensuring that it does not overlap. Avoid Pop-ups or simplify it Even though pop-ups could look fine in desktop computers for collecting the email addresses of website visitors so as to provide them with a personalized experience, same is not desirable on smaller screen size of mobile devices. It can ruin the user experience on mobile devices. There are instances wherein a user finds it difficult to close the pop-ups in mobile devices or at times are unable to close the pop-ups at all due to the screen dimensions. There are especially 3 ways in which you can resolve this issue.
Avoid any sort of distractions within the web page This is the worst experience that can annoy a user while visiting your website. Several elements would be included within the web page to catch the attention of the website visitor and it is nothing more than a distraction from what they have been looking for in the web page as far as the website visitors are taken in to consideration. Even though slower page loading could also be a distraction, it is desirable to avoid sidebars altogether within the mobile version of the website. This can be performed by making use of media queries. Accelerated Mobile Pages Accelerated Mobile Pages are HTML pages with a specific format. The support for Accelerated Mobile Pages is increasing because of the immense benefits it offers for the users. This kind of pages usually receives more priority within the search results of mobile users especially for certain important queries of significance. One of the biggest highlight of Accelerated Mobile Pages is that it loads faster for mobile users. Conclusion The above mentioned tips will help optimize the content for mobile users and thus you can avoid staying back from the increasing competition or missing out on the website traffic. You should start considering these tips for applying on your website and begin implementing them for providing better user-experience for the mobile users.
Author Bio: Mark Steve is a technical writer and for JanBask digital design. An IT consulting firm offering professional services Mobile app development service in Virginia , mobile website design, web design & development and graphic designing in virginia.
|
|||||||||||||||||||||||||||||||||||||||||||
|