How to digitally transform your business? |
Posted: August 20, 2018 |
We are no more a part of standalone social networking websites rather moving to an interconnected world. The digital enterprise approach syndicates digital solutions and legacy applications into a cohesive next generation engagement model. Our world is already dominated by sophisticated smart devices that we always carry wherever you go. The algorithm-driven world is for those who understand how to pace up with the digital transformation. Not only large companies such as Apple, Amazon and Facebook use digitally transformed business solutions rather small and med sized industries are striving to adopt digital transformation. Digital transformation is about leveraging technology to radically improve the business performance. Undoubtedly, digital technology has disrupted different industries enabling them to enhance their internal process, customer services and business models. Majorly, there are five emerging technologies that SEM company in India such as Webisdom can use to transform their customer interaction, operations and business models:
· Mobility · Analytics · Data · Social Media · Embedded devices or RFID tags These five are the core of what companies are using to digitally transform their business. However, most of the traditional digital marketing company India often consider technology as tools to support entire business operations but usually fail to implement digital transformation effectively. In fact, technologies can have three major effects on businesses: · Substitute Effect: Technology substitutes or replaces the existing process · Extension Effect: Another effect that technology has on business is to extend the business’s brand or product line into new platform such as mobile or web. · Transformative Effect: In this effect business stat doing business differently Mostly executives seek for third effect, transformative effect. However, there are different paths to digital transformation. To have successful transformation, good leadership is required in search engine marketing company Delhi. A good leader should spearhead the implementation process. Make sure that transformation is not an overnight task – business need to establish various digital units. The successful pathway of digital transformation follows below given steps: · Top leaders need to initiate · Radical transformation happens in incremental steps There should be flexibility to incorporate any good changes in process
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