How to build an Effective Website |
Posted: July 1, 2016 |
Web Development is a very demanding task these days and many people and various companies boast about building websites for their clients. But how can one judge whether the designed website is an effective one or not? To check this out, one should not go by the mouth of the designer or the dev company, but rather consider the users’ point of view. Considering many factors affecting the usability of the website, its presentation and also the functionality, one can adjudge whether it is good enough or not. If they are poorly designed they will tend to show poor performance on the internet and on the Google Analytics metrics as well, like high bounce rates, low pages per site, low conversions and less time on site. So, we share with you some basic principles of web designing that will help you design easy to use, beautiful, engaging and effective websites:- 1. User-oriented The purpose of designing the website should be clear and that it should satisfy all the user needs. The design should be such that every page of the site should cater to the user needs in the best possible way. 2. Catchy and Informative In the fast moving world and with internet connections with lightening speed, it is a must to provide quick and essential information to the users in the best possible manner. Nobody wants to keep sticking to the website and rather would prefer to know everything that they want to know in the shortest possible time span. To do this, a good web designer would use headlines, sub headlines and bullets. 3. Typefaces By using easily readable fonts like Arial and Verdana, it makes the users more comfortable with the site instead of getting difficulty in reading stylish and decorative fonts. The ideal font size is considered to be 16px and it is recommended to stick to a maximum of 3 typefaces in a maximum of 3 point sizes to have a streamlined design. 4. Colours One can enhance the user experience by choosing the correct colour palette for the website. Use of contrasting colours for the text and background makes reading easier and using complementary colours can create a balance and harmony. Use of vibrant colours should be done minimally as they create emotions. Using white space or negative space can be very effective and turn your site into a modern and uncluttered one. 5. Images Images are a very tool to connect with your target audience and using the correct images can help in brand positioning as well. If one does not have professional images of high quality, then they can be purchased to enhance the look of the website. Info-graphics, videos and graphics can also be an effective mode of communication. 6. Navigation To make user-friendly sites, it is essential to serve them easy navigation so that they can move comfortably around the website and take action as per their requirement. By using logical page hierarchy, bread crumbs, clickable buttons and following the ‘Three-click rule’, users can get easy navigation. 7. Grid based Layouts These layouts arrange content into sections, columns and boxes that are all aligned to give a balanced feel leading to a better-looking website. By random placement of content, the web page can give an untidy and haphazard appearance. 8. F-Pattern Design Mostly people see the top and left of the screen and they rarely see the right side of the screen, which is termed as the “F” pattern by the eye tracking studies. SO, it is better to design the site a cording to the users’ reading behaviour and place important information accordingly. 9. Load Time In this fast moving world, it becomes very irritating to wait for sites to be loaded slowly. By optimising image sizes, combining code into a central CSS or JavaScript file can lead to reduced load time and providing a better user experience. 10. Responsive With the increasing use of mobile phone for internet surfing, it has become essential to build websites that are mobile friendly and are built for multiple screen sizes. So, if you are planning to create a new website or want to upgrade the existing website, the above principles will help you in creating an effective website. Author Bio: Author is a senior writer for Janbskdigitaldesign, Company that offers web services including responsive, eCommerce web development, seo services, web designing services in Houston and many more.Visit www.janbaskdigitaldesign.com for more detais
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