Digital marketing has dominated the entire market. Whether it is the education industry, real estate or any other marketing sector, it has introduced a new way to market products and improve sales globally. The scenario remains the same for the plumbing industry as well.
Setting up a plumbing company is easy but setting up a successful plumbing company in this competitive market is painful. This is when you need digital marketing services. When it is hard to thrive using traditional marketing techniques, digital marketing strategies work with guaranteed results.
Statistics confirmed that smartphone users are more likely to search online for their products and services than they go offline to find the best. Internet users mainly make use of prominent keywords like “best plumbing company near me” or “professional plumbing service at an affordable rate” to reach out to and hire the best plumbing service. Hence, unless and until you move your business online and set up brand visibility, it is hard to thrive nowadays.
Are you up for generating more leads? Are you aiming at boosting your sales through an online medium? Here are a few trending digital marketing strategies for plumbers that we would like you to note down.
- Mobile-friendly website development
- Search engine optimization
- Local SEO for the locally targeted audience
- Pay-Per-Click Ads
- Social Media Optimization
- Building an online reputation
Let’s have a look in detail.
6 Trending Digital Marketing Strategies That Can Help Your Plumbing Business To Grow
- Develop a mobile-friendly website: Let’s start with developing a trending website based on the latest digital marketing strategies. Remember, your website is the first thing where the customers land on and make interactions. Offering a well-featured and good user-experienced website is mandatory.
The website features that play a pivotal role in digital marketing include Fast loading speed Mobile-friendly feature UI and UX design Social media integration Clear navigation Good content According to the recent statistics, 62% of users make use of smartphones to access the internet. And it has been measured that around 48.2% of website traffic is generated through mobile devices. That’s indeed a huge rate for a marketer. Therefore, developing a mobile-friendly website is a must for every plumbing marketer. Apart from this, the above-mentioned factors also influence the website traffic to a great extent. No user prefers to stay on a website that takes more than 3 seconds to load. Similarly, no one likes to scroll a website that does not offer a clear, user-friendly navigation feature. UI and UX design with proper social media integration is also a plus point for a website. And above all, no featured website turns successful without a good, relevant, and catchy content piece. Designing a website keeping all these measures in mind make the website perfect for running a successful plumbing business online. This drives more traffic to the website increasing the ROI of the business.
- Rank your website higher with SEO: Do you want your plumbing website to be visible at the top of every search engine result page? Nothing can be better than optimizing your website with proper SEO techniques in this situation.
Does your website follow every Google search engine norm? If not, it’s time to invest in SEO for plumbers. 97% of buyers go online to search for their desired products and services. And among the endless search results, they click only on the first three. With SEO you get the chance to fix your website visibility on the top position of the search engine results. To have the best SEO strategy, here are a few steps to follow. Create a list of keywords that are relevant to your plumbing business. Have a thorough analysis of Google’s First page and proper market research. Optimize your content for SEO by using internal links. Insertion of relevant meta titles and meta descriptions. Build links to your web page. And here you go! Reaching out to a white label digital marketing agency and hiring the white hat services help you to amplify your brand presence and business relevance.
- Don’t forget about using Local SEO: Plumber marketing is more targeted to the local audience than to the viewers globally. As per the recent study, around 35% of clicks are made for the Google Local snack pack results, while the rest is made for the regular organic results. Hence, optimizing the website with local SEO features is more essential when you are planning to brand your business locally.
To perform this job, the steps include - Do proper keyword research based on your plumbing business. Do a competitor market research Claim and optimize Google My Business listing along with Bing Places and Apple Maps listing. Optimize the web content Optimize the heading tags – H1, H2, H3 for local search Optimize the meta data Optimize the business’s online directory profiles. For example, Yahoo Local, eLocal, Yellowpages, Home Advisor, etc. Build some perfect local landing pages. No doubt, they are somewhat similar to your SEO techniques and thus help your plumbing business to rank higher for SERPs.
- Boost your sales with PPC Ads: Do you want to generate more plumbing leads? Plumbing service is what everyone at one time or the other looks for. Hence, generating leads is not a hard-to-do factor.
If SEO is an organic way to generate leads, PPC is a paid method to generate leads immediately. According to the research, PPC leads are much more effective than organic leads. They are more likely to be converted into potential customers compared to the leads generated through organic methods. Hence, this is one of the most prominent digital marketing services a plumbing business should hire. PPC advertising improves search engine visibility of the website and establishes brand relevance. Just take advantage of Google’s Local Services ad program to get the best paid advertising for the plumbers.
- Improve your brand presence with SMO: Social media plays a pivotal role in digital marketing. About 3.46 billion smartphone users worldwide access social media networks, which is indeed a great number to take advantage of. It helps the business to showcase its brand, improves brand visibility, and finally reaches out to the targeted audience globally.
Social media marketing platforms like Facebook, YouTube, Instagram, etc. are the powerful mediums to enhance your plumbing business. Simply by generating promotional content and visuals with proper links you can increase customer engagement and improve your business reach.
- Build brand credibility with ORM services: Both SEO and PPC are responsible for generating leads, building traffic, and boosting business sales. But all these are next to nothing if the brand hardly possesses a good reputation online.
Brand reputation online is a need for every business. Since almost 90% of the plumbing organizations are running online nowadays, having a strong reputation online is the only thing that can improve the success ratio of the business. What you need to do is hire the best ORM services from the professional online profile defenders. The online profile defenders are specialized in removing or pushing down the negative feedback to the last page and highlighting the positive reviews on the business page. They are good at eliminating the negative publicity and promoting the brand with better transparency.
Conclusion
A proper digital marketing campaign is very important when you are desperately looking forward to building an online presence and driving your business to the path of success through online mediums.
Therefore, reaching out to a white label digital marketing agency and sharing your requirements with the digital marketing experts will be a smart approach. Maybe they will open new doors for you with new business opportunities.
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