Mobile devices have become a requirement in nowadays on a globe, and almost everyone has a mobile device or access to anyone. They have made the world accessible and communication convenient. Some of the factor which contribute to the development of mobile applications such as the mobile devices which supports the use of internets which are gaining a lot of recognition all over the world.
Over the past several years, I have gradually been adding mobile applications to my smart phone, one of which I use on an almost on a daily basis. I've downloaded attractive app I'm interested in using, and have noticed that small, local business are impressed or make a positive impact on Mobile app.
The popularity of mobile apps has continuous to rise, as their usage has become increasingly prevalent across mobile phone users. Industry functions such as marketing, distribution and sales can now be done by the use of a mobile platform. One can now browse through a catalog, order the items they want and make payments. This has made it easier for customers to access products from anywhere around the world. Whether that transaction means an actual purchase or whether a mobile application is a channel for a scheduled time, an order, customer service, anything.
The results have seen business having an enlarged number of customers. Social networking sites like Facebook, Twitter and LinkedIn have also enabled the online expansion of businesses. Some of the Mobile apps are added software for the devices, such as Smartphone’s and personal digital assistants. Among the most popular are games, social networking, maps, news, business, travel and weather information. These mobile applications could turn out to be the main marketing strategies of any company. There have been major innovations of mobile applications that give customers access to a business and its products. By using a mobile device, it’s not all that hard to predict a scenario just 5 years from now in which mobile applications represent an overriding way in which to perform with their customers.
Some of the advantages of mobile app
- Always with the user
- in general have Internet access
- usually GPS enabled
- Immerses the user in your brand
- Attract new customers
- Improves consumer service
- Apps are free or low-cost
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