Customer Data Platform (CDP) for Media: Three AI Use Cases |
Posted: September 21, 2023 |
As media and entertainment becomes ubiquitous in our lives, there are multiple priorities unfolding for media companies and brands. They need to be innovating constantly to understand our preferences and behavior to make sure that their content is geared to reach the right people on the right channels and media. AI and big data are important drivers of this capability. In this blog we’ll outline three AI use cases that media companies should be implementing to stay ahead in digital customer engagement. To deliver the AI and analytics charter, a Customer Data Platform (CDP) becomes extremely important. So, in this blog we will explore the interlinkages between the two. An AI-powered CDP (Customer Data Platform) can help media companies monetize the vast amounts of data they have to deliver personalized experiences to customers. In turn this will improve customer retention, loyalty, and revenue growth. However, to make the most of an AI CDP, we need companies to have a solid data strategy in place that includes data governance, data quality, data integration, and data analytics. A Customer Data Platform is a strategic initiative to improve audience engagement. A robust data strategy can help ensure that the data used is accurate and relevant so the resulting insights can optimally drive business outcomes. Ignitho’s CDP accelerator for media provides a modular blueprint to make deployments simpler and leverage existing technology investments. It contains pre-built AI models, what-if scenario analysis, and API connectivity that helps integrate AI insights with the right enterprise applications. Contact us to learn more about the CDP accelerator for Media. Customer Data Platform (CDP) for Media
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