Great artwork, creative placements, and clever one-liners have definitely taken many businesses far in terms of marketing, but in this ever-changing business world, getting stuck in an old-fashioned rut is a sure way to fall behind the rat race. Interactivity is the way of the future, and if you are still running on traditional, in essence, outdated means of customer engagement, your business will likely eat the dust of your competitors in terms of providing consumers with relevant experiences. Nowadays, people crave interaction that’s way beyond an impressive poster copy or a clever marketing tag line. You need dynamic, digital, interactive experiences that will enable you to provide your customers with up-to-date, personalized, and relevant content. If you are yet to jump in the interactive digital display bandwagon, below are reasons why you should consider dynamic digital signage and innovative tools like IntuiFace:
- Interactive digital signs make for attention-grabbing displays. More than providing your business with a more effective way to catch your target audience’s attention, digital signs also help you stand out from all the noise that they are bombarded with on the daily. Digital sign technology including software programs like IntuiFace allow you to create eye catching, flashy, and engaging displays that are tailored to the needs and wants of your unique audience. Static signs simply cannot replicate the same kind of impact that interactive and dynamic displays on audiences. They tend to get ignored, despite their strategic placement as consumers are more attracted to moving images rather than static presentations.
- Digital signage platforms and programs also enable you to deploy your digital assets more easily from a single source and out through your fleet of digital kiosks. This makes distribution of your strategic content easier and more straightforward.
- Digital signs also translate to lower overheads down the line. While initial purchase costs of digital platforms are more expensive, you can still save loads of cash in the long run as you forgo the need for hiring designers or outsourcing graphic design, production, and physical deployment and distribution of your static displays.
- Dynamic digital signs promote better brand awareness as they allow more targeted and varied content strategy. Digital signs, for one, can showcase a greater amount and variety of content than static signs, enabling you to convey strong and consistent branding messages to your audiences.
|