Augmented reality in mobile applications |
Posted: May 5, 2018 |
Although augmented reality (like QR codes) is not something new, the impressive success of Pokemon GO has meant that many companies such as BMW or Fiat are interested in the possibilities offered by this new technology. The game of the Nintendo brand, developed by Niantec, reached one hundred million downloads during its first month in the market. This has prompted others to develop new marketing strategies and change the way they present their products to customers. But not only the companies have been attracted, also the public. How can this technology be brought to companies? Is it suitable for the marketing strategies of SMEs? Here we will explain how you can develop campaigns around augmented reality, and what tools facilitate this work. What is augmented reality? The augmented reality consists in the enrichment of the images that you receive through a mobile device or a webcam with virtual information about said image. This virtual information can be texts, infographics, 3D animations, videos and many other types of information. The goal of augmented reality is to mix the real and the virtual so that the boundaries between the physical and the digital disappear. To explain it better, let's see two examples: Imagine that you are walking through a store and a certain product catches your attention. Imagine that, by bringing your mobile screen closer to that product, an infographic appears on your screen informing you of the materials with which it is manufactured or the possible uses it has. On the other hand, think that you are the owner of a business and you have a printed catalog. Imagine that you can improve this catalog giving the possibility to your customers to place your mobile phone on one of your products and that when doing so, a video explaining the advantages of said product appears. These, and many other things, are already possible through the use of augmented reality and applications specially designed for the creation of content using this new technology. How and why to develop an augmented reality app? There are many advantages that you can obtain when developing a corporate website or an augmented reality app for your business, among these benefits stand out.
10 Tools to create contents with augmented reality There are many tools to make apps that integrate this new technology, so today we share with you ten of the best and most used. 1. Layar 2. Augment 3. Metaio 4. Vuforia 5. Aurasma 6. Total Immersion 7. ZooBurst 8. Hoppala 9. Clickarapp 10. ARTool Kit It is a free tool with which you can develop augmented reality apps for mobile phones, ideal to get started in this world Conclusion The augmented reality is the future and companies should not lose sight of the great opportunity it offers them. This type of technological advances allow exploring new options and channels when communicating with users. There is no need to be afraid when innovating in the communication and marketing sector. If you stay behind, others will do it and your company will seem obsolete. You have to talk to the users in the same terms that they do so that they perceive brands as close and trustworthy. Therefore, if now augmented reality is entering their lives in a natural way, it can also do so through marketing. Here you can know which augmented reality company will lead in 2018: http://www.thedrum.com/profile/news/284263/top-30-augmented-reality-companies-2018
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