A closed-loop mechanism to hear from customers and fix bugs in your apps |
Posted: December 8, 2020 |
The app development journey is an ongoing one and doesn’t end once the app sees the light of the play stores. Having put laborious effort into every phase of the app development cycle, all your months of hard work will make perfect sense only if you maintain the app well on the play stores and app stores and market them well with an effective GTM strategy. In this article, we will discuss:→ The importance of app maintenance → Different types of app maintenance → The costs involved in maintaining your apps Why do you need to care about app maintenance? Following is a list of parameters involved in app maintenance that you need to care about and take into mindful consideration:
Let’s take a deep-dive analysis of each of these parameters.
There are no defined set of rules and regulations regarding updating and maintaining your app. But if you haven’t updated your app for six months in a row, it is a bad sign for your business, and your customers are more likely to feel it a turn-off. Before getting into the cost analysis related to mobile app maintenance, let’s take a quick overview of the different types of app maintenance practices and trends. Here are the major 5 types of app maintenance that help you master the art of maintaining your app like a pro:
Let’s walk through each of the above lists in detail and understand its significance. Emergency maintenance: This refers to the kind of situation where unprecedented bugs put your app down and you need to fix them immediately and as soon as possible, so that your customers get uninterrupted access to your app and your business feels no friction. Preventive maintenance: This process refers to eliminating the errors before even they occur. Frequent code restructuring, code optimization, and documentation updating are integral tasks in preventive maintenance. Adaptive maintenance: Changes in maintaining your app like making adjustments in the working environment say an operating system, infrastructure, hardware, or software environment, that impact the operations of the application is referred to as adaptive maintenance. Corrective maintenance: The process adopted to fix the general repairs, faults, and defects in the functions of the application is called as corrective maintenance. It involves fixing errors related to logic, design, and coding. Perfective maintenance: User requirements keep changing often as per the industry trends. You need to be proactive in maintaining your app picture perfectly by taking into consideration the contemporary features, functionalities, and style elements. You need to make functional changes, modifications in the source code to meet the changing user experience requirements. App maintenance & cost analysis:Staying aware of the costs involved beforehand helps you stay on the top of your finances and plan in accordance. Here are a few areas that you need to focus on and plan your budget well in advance:
#1 Costs incurred for hostingHosting platforms like AWS, Microsoft Azure play a vital role in determining your app maintenance budget. The cost majorly goes up based on the number of users or media consumption in your app. #2 Crash analysis and monitoring costsIf you want to improve your in-app experience you need to invest in monitoring and analytical tools that help you understand your user behavior on the app. Other tools you might need are the ones required to send crash reports in real-time. #3 Costs involved in the optimization
Other processes involved in optimization that cost you decent are: → Keyword research → Testing and experimenting with different headlines → A/B testing the content and descriptions, → Writing answers to reviews and feedback → Updating new screenshots/demo videos → Notifying feature changes → Sending push notifications → Doing search ads, → Featuring changelogs
#4 Costs incurred by licenses
This applies to the apps that are built on licensed technologies. You need to pay for the licenses yearly, or bi-annually as and when required. There are some technologies with licenses that come with a lifetime subscription with a one-time fee.
A huge chunk of your budget, planned or unplanned goes into marketing. Spending the optimum budget, resource, time, effort, expertise on your marketing efforts make an integral part of your app maintenance journey. Only with adequate marketing efforts, your app can be positioned well in the market and reach the right customers effectively and in a profitable way. Here’s a list of different scenarios involved in marketing your app through various digital channels like search engines (Google, Bing, etc.), social media websites (Facebook, LinkedIn, Twitter, Instagram, etc.), forums, and communities (like Quora), paid advertisements, omnichannel digital marketing, native advertising, public relations, etc.
Outsourcing your app maintenance? Here’s what you need to check with your developer or app development agency:
In the upcoming chapters, we will look into the different steps involved in optimizing your app for the respective play stores, releasing on-time updates with effective bug fixes, responding to customer feedback, and tricks to increase engagement on the app. Follow this space to get more resourceful and insightful articles to help streamline your app development process. If you are looking for android app development company in chennai, feel free to get in touch with us. Write to us at [email protected]. We are just an email away and would love to hear from you. Besides developing robust mobile applications, we have over a decade of expertise in building and maintaining apps with market-ready strategies. At Siam Computing, we have a team of certified app developers, specialists, experts, coders, programmers, UI/UX designers, developers, app technology specialists who work with an indomitable spirit to deliver customized app solutions to meet your dynamic business needs.
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