Mobile apps have created the incredible opportunity for marketing channels, but on the other hand, over the past few years brands have had to accept that consumers have found themselves in the drivers seat. They pick the subject matter they want to view and now have the opportunity to view it anytime or anyplace they want. Brands must understand this and create mobile offerings with this in mind.
http://blog.pacificappdesign.com/mobile-application-development/5-tips-capturing-interest-mobile-app-users/
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